If you live in the U.K., chances are high that you pay more in taxes than Facebook does. They just brought in $701 million globally, but they are not profitable in the UK. Hence, no taxes for young Mark Zuckerberg. The average U.K. worker pays almost $8,300 in taxes. Facebook tax bill was a mere $6,600 in the UK.
Ok they might be compliant with all the tax laws just like Amazon, Apple, Microsoft and even U2 but they are not paying taxes. We, you and me, do. We do not have access to those fine financial engineering like big cooperation.
I read a nice article about modern consumption explaining why we all keep buying stuff. I consider myself pretty minimalistic (at least according to my girlfriend). I hate buying new stuff. I trying to by all stuff used whenever possible (expect underwear and mattresses).
The Diderot effect was first described in “Regrets on Parting with My Old Dressing Gown”. Diderot bought a new dress and after wearing it at home, he felt like the need to upgrade his entire place with more expensive things, so he does not feel out of place in his new shiny dress: “the introduction of a new possession into a consumer’s existence will often result in a process of spiraling consumption.”
You need to realize that effect and maybe become aware that you do not need new shoes when buying a new shirt or all that stuff that goes with some electronics or cars.
I am planning on becoming a minimalist soon. Get rid of all the unnecessary stuff in my life. I did that about 5 years ago once. I am planning to ditch all the accumulated non-sense again soon.
Excessive consumption promises happiness, but never delivers. True life must be found somewhere else.
Peace & Love.